Client: American Express Global Business Travel (GBT).

 
Responsible for developing a go-to-market strategy to promote a suite of solutions focused on accommodations. My principle role was writing content and project managing deliverables through design (internal and third-party designers), and a rather lengthy marketing review process (to ensure materials were on-brand and adhered to compliance guidelines). This was coupled with developing an understanding how to apply newly approved brand guidelines and tone of voice to all content produced. I was charged with distilling product features, gathering business requirements, negotiating timelines, and discovering creative ways to amplify the solutions' presence in regions, globally. Working in concert with cross-functional teams and third-parties, we built a long-term plan for rollout. Written content included:

• Pitch deck (including speaker notes) and customized presentation decks

• Factsheets, eBook, and interactive PDF (used exclusively at an event)

• Web copy (for both Rest Assured Solutions and Hotel Rate Guarantee)

• Battlecard, marketing messaging document, internal FAQs

• Promotional videos (1, 2, 3; video script, b-roll selection, text overlays and localizations)

• Webinar management that included multi-registration set-up that included localizations in American English, UK English, French and German for all of the below: 

  • Email copy to drive registrations [including reminders and post-event communications], event lobby page copy, and event console design

• Dynamic ad copy and frame flow. 

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Project Management: 

• Managing creation, production, deliverables, and marketing review of all content via Workfront. 

• Managing process flow and UX considerations regarding a Hotel Rate Guarantee, that was released concurrently wth Rest Assured Solutions in February 2020.​​​​